The Phoenix, with their commitment to sober living and recovery through fitness and many other group activities, inspired us so much that we decided to create a brand campaign and give it to The Phoenix as a gift. There was no brief or assignment—but the messages and the tone of our work struck a chord. Today, we are The Phoenix’s integrated digital, social media, and creative advertising agency of record, working with them to create a national movement to change how society looks at addiction and recovery.