Amtrak - Escape to Vermont by Train

Amtrak + Vermont Tourism

Escape to Vermont by train.

After shutting down during the pandemic, Amtrak’s Vermonter and Ethan Allen Express lines were once again open, and at HMC we targeted both out-of-state travelers with Vermont destination messages for the Vermonter and in-state audiences with Ethan Allen executions. The campaign delivered over 12 million impressions to our target audience. The combination of out-of-home placements in the NYC and Boston markets plus digital and social media with a 50%-off promotion resulted in a dramatic increase in awareness and travel to and within Vermont.

Amtrak - Out of Office Like You Mean it. Amtrak - Excercise muscles you haven't used for a while. Amtrak - Get out of this world. Amtrak - Look to the west. Amtrak - Train of thought. Amtrak - Just what you needed. Amtrak - Making station stops. Amtrak - Get special deals. Amtrak - Get 50% off tickets.