Not Your Typical PSA
Tickborne diseases are a serious and growing health issue. That’s not news to Vermonters. So it’s easy for them to tune out important messages about how to protect themselves. Our goal with this awareness campaign for the Vermont Department of Health was to disrupt the generally passive nature of PSAs and hook interest by hiding ticks in our messaging for people to find. It was a playful, engaging way to get the public to do exactly what they need to after being outdoors: take just a few seconds to check for ticks.