A Local Bank That Finds Inspiration In the Moment
Vermont’s largest independently owned bank was struggling to expand into the state’s most populated county. Our multi-pronged customer research revealed the Bank’s brand needed a complete overhaul. A full rebranding effort transformed the Bank’s identity, digital presence, advertising, staff training, branch remodeling and more. As a result, the perception of the bank was immediately upgraded—sparking new household and business relationships. A year later, we produced a campaign that celebrated the power of the present by declaring, "There's no better time than now."