Our Drive Well Vermont campaign has covered safety topics such as distracted driving, speeding, and motorcycle safety. In every case, our challenge has been to create disruptive, memorable advertising and marketing work that avoids scare tactics and instead focuses on positive driving behavior. The result? Award-winning creative executions, but more importantly to us as a Vermont advertising agency, over 35 million impressions and 43,000 visits to the Drive Well website over the three-year run of the campaign.