BECAUSE LOOKING OUT FOR EACH OTHER ON THE ROAD MATTERS
Vermont had been seeing an increase in reckless behavior on our roadways—from speeding to distracted driving—leading to a growing number of highway fatalities. The Vermont Agency of Transportation asked HMC to develop a statewide campaign to promote non-distracted driving and tap into Vermonters’ inherent desire to do the right thing and look out for each other.
Our “Drive Well Vermont” campaign focuses on positive driving behavior with messages that are not authoritarian or finger wagging, but instead use a conversational and engaging tone of voice—whether it’s a positive, high-energy video or radio execution, or social and digital messages that use headlines to dramatize the dangers with distracted driving.
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