Opioid Overdose Awareness

A Campaign to Save Lives

There are many messages emerging about the opioid crisis. Working with the Vermont Department of Health, our objective for this campaign was to increase the awareness among the at-risk population, and those close to them, about the importance of carrying naloxone in case of an overdose situation.

But we wanted to approach the creative differently. More than simply raising awareness of the medication’s free availability, our aim was to evocatively remind all who see the posters what is really at stake: people’s lives.

Public awareness campaigns that matter are an HMC specialty. Let us help you with yours.