Illuminate

Creating a new look and voice.

Illuminate, a life sciences clinical sales training company, hired HMC to conduct brand strategy research and to evolve the look and feel of the brand. Our team developed a refreshed and contemporary logo and brand guidelines, as well as the graphic building blocks for all ongoing market communications and advertising. Capturing the attention of both current clients and prospects, the brand-evolution work has created consistency in how Illuminate shows up and provided a strong marketing foundation for growth.