Amtrak + Vermont Tourism

Escape to Vermont by train.

After shutting down during the pandemic, Amtrak’s Vermonter and Ethan Allen Express lines were once again open, and at HMC we targeted both out-of-state travelers with Vermont destination messages for the Vermonter and in-state audiences with Ethan Allen executions. The campaign delivered over 12 million impressions to our target audience. The combination of out-of-home placements in the NYC and Boston markets plus digital and social media with a 50%-off promotion resulted in a dramatic increase in awareness and travel to and within Vermont.