Because community banks matter,
you matter to us.
At HMC Advertising we do Work That Matters.
That’s why we love working with community banks. Because what you do truly makes a difference for the better in the communities you serve.
In fact, we love working with community banks so much that we’ve made it easier for you to have the tools, the brand, and the presence in the market that you need… and deserve.
We’re not necessarily talking about a “fully committed relationship” between your organization and HMC. Instead, we can offer you three different levels of engagement and services that give you what you need, right now, to be more successful and build your market share.
The importance of your brand.
At HMC we are brand builders. Because, ultimately, nothing matters more to your growth and success than your brand.
Unfortunately, even if your bank or credit union does all the right things—such as hiring the best people and providing the right products, services, and customer experience—it’s not enough to differentiate yourself in today’s competitive market.
A well-defined, ownable, and consistent brand is the only real way for you to stand out from your competitors. And, beyond aligning with and enhancing your business plan, a strong brand will also unify and inspire your employees and strengthen your bond with your community.
The experience of HMC.
Founded and still headquartered in Vermont, HMC now operates on a 100% remote basis. That means we’ve been able to attract top talent from all over the country and all over the world.
These are experienced, professional creatives, strategists, marketers, and media experts who have created effective and successful brands and campaigns for financial institutions large and small—and who are now committed to helping community banks like yours.
Here’s just a sample of some of the financial services brands our agency and our people have worked for and with:
The solutions HMC can offer you.
It begins with a challenge you’re facing or a goal you’ve set for your community bank—and a call or an email from you to us at HMC.
We’ll then meet with you to learn more about you and your situation. After that, we’ll come back with strategic and creative components that truly express who you are and help set you apart from the competition. We’ll of course work closely with you every step of the way.
Depending on your goals, your ambitions, and your resources, we can offer you three levels of engagement and services:
Comprehensive brand evolution
This package represent a complete evaluation of your business, your customers, and the competitive landscape. Our deliverables would include an evolved strategic platform, a roadmap to reach your objectives, and a brand identity with graphic, photographic, and tone-of-voice brand elements:
- Complete brand strategy
- Internal alignment plan
- Branding and brand identity system
- Launch/relaunch campaign elements
Graphic brand evolution
You feel confident about how your organization is strategically positioned, but there’s a real need to evolve and update your brand’s look, feel, and tone to better align with your overall strategy. Our deliverables for this package would include:
- Current brand analysis and recommendations
- Evolved brand identity system
- Launch/relaunch campaign elements
Key brand enhancements
Perhaps you are in a great place in terms of your overall business strategy and your brand identity, but something is still lacking in the execution of your strategy and the expression of your brand in the market. In this situation HMC can provide you with enhancements and adjustments such as:
- Refinement of brand standards and creative assets
- Managed execution of campaign(s)
Communications planning and campaign performance.
No matter which level of engagement you choose, two aspects of your collaboration with HMC will be ever present—communications planning and campaign performance.
We will ensure that all programs and initiatives are fully aligned with your business goals. And in the course of your campaigns, particularly those with tangible, measurable goals such as growing accounts or loans, your HMC team will monitor, adjust, and enhance your campaigns’ performance in terms of:
- Strategy
- Creative
- Media
- Measurement
Let’s get started.
Reach out to find out more about us and what HMC can do for you.