Vermont Honey
Creating a buzz by thinking small.
Vermont-made honey has recently been awarded with prestigious global awards for its quality and taste. We wanted to celebrate this achievement with a statewide billboard campaign, but of course highway billboards are not allowed in the state of Vermont. Then again, more than anything we wanted to recognize the hard work of our honey bees, so we created tiny, bee-size scale billboards that appeared in parks, flowerbeds, and meadows and created a bit of social media… buzz.