Opioid Overdose Awareness

A campaign to save lives.

The nation’s opioid crisis is literally a matter of life and death. Working with the Vermont Department of Health, our objective for this campaign was to increase the awareness among the at-risk population—and those close to them—about the importance of carrying Naloxone in case of an overdose situation. But beyond just raising awareness of the medication’s free availability, our aim was to evocatively remind everyone who sees this campaign what is really at stake: people’s lives.