Northfield Savings Bank

Rebranding an institution.

Vermont’s largest independent bank struggled to expand into the state’s most populated county. Our research revealed that the bank’s somewhat folksy and downhome brand look and feel was actually a real obstacle for many prospective customers and needed a complete overhaul. A full rebranding effort transformed the bank’s brand identity, digital strategy, creative advertising, staff training, and even branch remodeling. As a result, the perception of the bank immediately changed—sparking new consumer and business relationships and a 68% overall growth in market share in the targeted geographic areas.