Department of Mental Health

988 Suicide Hotline

HMC was asked to help spread awareness of the life-saving capabilities of the 988 suicide helpline. Our approach was to impactfully visualize that the 988 suicide hotline is always there for Vermonters who are in crisis or know someone who is in crisis—and that no one is alone when going through difficult times. Targeting all Vermonters, this campaign delivered over 9 million impressions and over 300,000 video views—as well as more than 890,000 social media engagements and a click-through rate far above channel averages.