Call2Recycle reached out to HMC to help boost battery recycling in Vermont. Our creative approach was to use a double-exposure photography technique that brought to life the idea that Vermont is a part of all of us. We particularly targeted a younger audience since this group was far less likely to recycle batteries. The campaign delivered more than 1.8 million impressions and led to a 209% increase in Call2Recycle’s website traffic. Online marketing through channels like Instagram, Snapchat, and TikTok were extremely successful in reaching our younger audience with 500,000+ video views and over 20,000 clicks or swipes on our messages.