Bank of Burlington

Launching a different kind of bank.

A group of financial services executives in Vermont had come to the realization that banks have become too big, too slow, and too unattuned to the needs of local businesses. So, they decided to start their own bank. Tapping into our expertise with financial services marketing, HMC was brought in to create a campaign that would introduce Bank of Burlington to the market as a bank that does things differently by simply acting the way banks used to act—helping customers build and grow their businesses. The stripped-down simplicity of our campaign mirrors the simplicity and common-sense approach of this new bank to business banking and is helping to fuel the rapid growth of Bank of Burlington.