These days, it’s hard to remember life before the world wide web. But, not too long ago, Web 1.0 web design focused primarily around the needs of the company. With very few exceptions, most first-generation websites were collections of static pages that were read-only digital brochures that pushed out all the information businesses wanted to tell their customers without much regard to what the customer actually wanted.
With the advent of Web 2.0 and social networking sites, consumers became publishers of their own content and web developers created sites that were more interactive, with greater levels of functionality and motion design. When you consider the ongoing proliferation of social networking sites (Facebook, Twitter, LinkedIn, Vimeo, YouTube, Pinterest, Flickr, tumblr, Google+) and the fact that a new blog is published nearly every second, the truth becomes clear: Web 2.0 web design has to provide for conversation and customer engagement, with a great deal of content coming directly from the consumer. Now in its nascent stage, Web 3.0 promises even more web design that focuses on customization in service of the consumers—conversion of content to preferred language, artificial intelligence, 3D, personalized and tailored searches, and more.
Regardless of industry, if you want customer engagement through conversation, it is no longer sufficient to create a website that represents only one side of the brand relationship. Today, Web 3.0 web design must be robust, highly functional, accessible, extensible, and consumer conversation centric.