So you want to be on Twitter

Tweet, twittersphere, retweets, followers, hashtags… navigating Twitter can sometimes sound like learning a foreign language. But getting started is actually a lot easier than you’d think. We broke down the basics with these 5 tips to get you up and tweeting faster than you can say “C’était facile”.

1. Set goals. Think of Twitter like you would any other traditional advertising channel. Set goals for what you want to achieve. Are you looking to gain brand awareness or do you have a specific call to action that you want your followers to take: come visit, make a purchase, change a behavior? Setting goals will also give you performance indicators from which to measure your success; to see what’s working and what’s not.

2. Make friends. Twitter is a social network, after all. Search out and follow other brands and people that you want to connect with, and that connect to your goals. Whether they are similar to you, members of your audience or just a celebrity that you would one day LOVE a retweet from, following and listening to others should be given the same amount of importance as your own tweets. Show some love by favoriting and retweeting others’ tweets. Who knows? Maybe one day you will get a shout out from @KatyPerry herself.

3. Be consistent: Growing your Twitter followers is like growing a garden. It takes time and patience, but with the right amount of attention, it will grow. Set aside a dedicated time each day to check in on your account and hold yourself accountable to a certain number of tweets to share each day.  It doesn’t have to be a lot, but being consistent will help you get in the groove of making Twitter a part of your daily routine.

4. Manage your time: Just because you are starting to become a Twitter junkie doesn’t mean you need to be glued to it 24/7. Planning and scheduling tweets ahead of time, organizing Twitter accounts that you follow into lists, and checking your notifications and messages can all be done from one dashboard thanks to tools such as Tweetdeck. It’s a favorite of ours and will help you keep your Twitter life from taking over your real life.

5. Have fun: Tweeting shouldn’t feel like a hassle. Have fun with it! Once you get comfortable, you will be amazed by what you will learn and the friends you will make.

Follow @WeAreHMC for more tips, news, mind-bending cool stuff, and the occasional not-so-great joke.

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