Regrets. The fewer, the better.

Not too long ago, my father-in-law died. He was 91 years old and lived his entire life in Hinesburg, Vermont. His name was Vic Giroux and I vividly remember him telling me about the only regret he had in his life. Vic saved up his money after coming back from WWII so he could buy his dream ride—an Indian Scout motorcycle. He loved the bike. And so did his girlfriend, Mona. Together, they would disappear for hours and hours on the dirt roads of Vermont, pushing the limits of the three-speed bike. Vic ended up marrying Mona, and they stayed together for over 60 years. Vic’s relationship with the Indian Scout didn’t last that long.Vic-1

He sold it so he could buy a piece of land to build a house. Later in life Vic would tell anyone who’d listen about that bike and how it made him feel. And that he regretted ever selling it. For a man to live 91 years and only have one regret, that’s inspiring.

Recently, I was doing some career soul-searching and started spending time at HMC in Richmond, Vermont. I was struck by the quality of the people and their commitment to creative problem solving. It felt right. So I decided to hop on board as Executive Creative Director and merge my company, Cottage 10, with HMC. I’m energized by the possibilities, so I’ve thrown myself completely into the opportunity.

With no looking back. And no regrets.

Thanks, Vic.


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