Jessie learned the business through the lens and practice of strategic media buying and placement. It was through this media experience that Jessie first discovered the power of understanding human motivations, desires and cultural influences. The strategic component of Jessie’s media duties proved to be such a strong suit that she decided to dedicate her full-time efforts to leading our Strategic Planning Group. Jessie leads all strategic initiatives for our clients—across healthcare, policy, energy and financial services categories. Under Jessie’s direction, brands including “It’s OK to Ask” and “802Quits” have garnered prestigious awards on the national stage—all grounded in the simple and human-centered strategies that have become Jessie’s calling card.