In the dog-eat-dog world of online travel marketing, hmc2 has significantly moved the needle for Smugglers’ Notch Vermont, well-known as America’s Family Resort, and a 20 year client of the agency. Capitalizing on Smuggs’ iconic family brand, hmc2 launched a re-skinned website, creatively engineered to move the customer immediately through an intuitive, virtual vacation experience in the mission-critical first moments on the site. “We combined an ambitious research effort around customer behaviors online with our foresight in this market in order to come up with an unimpeachable platform for Smuggs. We’ve already seen a dramatic impact on their response rate,” said agency president Veronica Williams. The program also included new creative across an extensive array of collateral materials and online media units. For more details on the program, view the PDF overview.