hmc2 Advertising Creates New “I am Vermont Yankee” Campaign for Entergy Company

Entergy recently chose hmc2 Advertising for a new campaign designed to impart facts about the role Vermont Yankee plays in Vermont’s energy and economic future. The campaign is designed to build awareness around nuclear power as a safe, clean and reliable energy source. An authentic representation of the people of Vermont Yankee, the “I am Vermont Yankee” campaign which launched on Dec. 17, 2009, enables employees to share their experience and knowledge while providing Vermonters an intelligent and impactful means for separating fact from fiction on a variety of topics surrounding nuclear power.  Using strategically-crafted and placed marketing communications, including television, print, and interactive, the campaign will help inform Vermonters and their evaluation of nuclear energy. To learn more, visit

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