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Stowe Gets a Lift from Segmentation

For the first time in the Resort’s history, we led an unprecedented deep dive into Stowe’s customer data and developed a comprehensive segmentation strategy. By identifying guest segments that represented nearly 70% of the Resort’s overall revenue, we crafted a multi-season approach to media planning and creative development that spoke directly to these audiences. The sustained spike in inquiries, purchase and repeat business powerfully reaffirmed the approach.

Talk to us about repositioning your brand.

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