Stowe Gets a Lift from Segmentation
For the first time in the Resort’s history, we led an unprecedented deep dive into Stowe’s customer data and developed a comprehensive segmentation strategy. By identifying guest segments that represented nearly 70% of the Resort’s overall revenue, we crafted a multi-season approach to media planning and creative development that spoke directly to these audiences. The sustained spike in inquiries, purchase and repeat business powerfully reaffirmed the approach.
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