Stowe Mountain Resort

From the data to the mountain.

Stowe really knew the mountains. What they didn’t know quite as well was their audience. So for the first time in the resort’s history, HMC led deep-dive marketing research into Stowe’s customer data and then developed a comprehensive segmentation strategy. By identifying guest segments that represented nearly 70% of the Resort’s overall revenue, we created a multi-season approach to media planning and integrated creative development that spoke directly to these audiences. The sustained spike in inquiries, purchases, and repeat business powerfully reaffirmed our approach.