ParentUp

A bridge between kids and parents.

It’s not easy for parents to navigate difficult conversations with kids about substance use, alcohol consumption, and mental health. But our market research revealed that to teens, parents are the most trusted source of information. From this insight we developed a full-brand platform called ParentUp. With a website, comprehensive identity system, multi-channel marketing, community outreach, and short-form and long-form video, we fueled both awareness of the program and important engagement between kids and parents.