Standing Up To Competition By Standing Out
When local competition was heating up for Northfield Savings Bank, we took their commercial campaign in a different direction. We created a bold, eye-catching look – and put a confident stake in the ground, urging local business owners to switch to a bank that truly had their backs.
But it wasn’t enough for NSB to say it. Instead, we went to the source, their customers. And then we simply let them talk. No scripts, just honest perspective and emotion – expressing all the reasons they value their financial partnership with NSB, and why they ultimately made the switch.