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A Brand That's Right There With You

For over 180 years, this growing suburban Boston bank delivered unmatched local banking. But their marketing didn’t leverage this point of distinction. Our in-depth customer research revealed an opportunity to celebrate local unlike any other community bank. The refreshing simplicity of a new tagline drove the effort and a locally-focused brand platform was launched across all channels—internally and externally. Digital properties, advertising campaigns, events, community support, product activations and more combined to dramatically re-launch the bank and seize ownership of the local markets.

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