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Food Shelf Support Hits the Road

The Chittenden Emergency Food Shelf had a great idea. And not much else. We partnered with them to create one of the nation’s first food trucks with a social mission. We named the truck, designed the identity system, truck and trailer wraps, color palette, digital properties, promotional materials and merchandising support. The colorful Good Food Truck hit the streets and exceeded annual revenue projections in the first three months–even garnering national publicity on The Chew.

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