Why Always Matters
Florence Bank’s tagline, “Always Florence,” took on a new and deeper meaning in a commercial banking market where mergers and takeovers were disrupting many businesses’ banking relationships.
Rooted in Florence’s commitment to continue to be a mutual bank for the benefit of the communities and customers they serve, we spun the bank’s tagline into a “Choose Always” call to action for all kinds of local and regional businesses to choose a bank that would provide permanence and consistency.
Expand the meaning and relevance of your brand.We can show you how.
Expand the meaning and relevance of your brand.
We can show you how.
