Skip to Content
Image Description

Why Always Matters

Florence Bank’s tagline, “Always Florence,” took on a new and deeper meaning in a commercial banking market where mergers and takeovers were disrupting many businesses’ banking relationships.

Rooted in Florence’s commitment to continue to be a mutual bank for the benefit of the communities and customers they serve, we spun the bank’s tagline into a “Choose Always” call to action for all kinds of local and regional businesses to choose a bank that would provide permanence and consistency.

Expand the meaning and relevance of your brand.We can show you how.

Back to top