Buy Vermont Made

Only 22 shopping days left…

At the end of 2020, many Vermont retailers were struggling with the impact of the pandemic. To help these businesses, HMC was asked to develop a holiday shopping campaign to promote Vermont products and retailers. We were given this project in mid-November and had to be in the market in time for holiday shopping, so we compressed the timeline for strategy and creative development and launched a multimedia campaign spanning website development to social media on December 2nd. The campaign targeted both in-state shoppers who’d want to support friends and neighbors in local businesses, as well as out-of-state audiences with an affinity for Vermont. Our fast-moving campaign delivered over 27 million media impressions and more than 156,000 sessions on the “Buy Vermont Made” website.