A Place To Call Home
For 25 years, Bethany Hill Place in the Framingham, MA area has provided affordable housing and education to individuals and families in crisis. With this milestone anniversary, the organization sought to raise the bar on their major fundraising event, the annual Spring Gala, and partnered with HMC to help expand awareness of their work and increase the amount of funds raised by the event.
To help Bethany Hill stand out in a landscape overwhelmed by demands for people's time, attention and funds, we created an event theme and look & feel that would signal to community members that here was a local non-profit that was different. The deeper story we helped tell through long- and short-form video, print and digital advertising and editorial content, was designed to help people understand that Bethany Hill was tackling social problems in a new—and highly successful—way.
And the results? The event was a resounding success with donations nearly doubling over the prior year, amounting to $155,000 in direct support of Bethany Hill Place's vital programming.