hmc2 and VSAC win several awards!

On May 15, 2010, the Hermes Creative Awards announced winners for the 2010 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. We, hmc2 Advertising and the Vermont Student Assistance, were among the winners in several categories.

Together, we won a Platinum Hermes for www.vsacroadmaps.org, a microsite (and widget) that parents and high school students can use to get tips on how to plan (and pay) for education beyond high school. We also won a Gold Hermes for our VSAC Voices Campaign, which was an integrated marketing effort designed to mobilize VSAC’s various constituents to ultimately influence Vermont’s congressional delegation. And, last but not least, we won Honorable Mention for www.vsacnews.org. We helped build this new site, but it really is the hard work of our VSAC partner, Irene Racz.

There were over 3,600 entries from throughout the United States and several other countries in the Hermes Creative Awards 2010 competition. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the
profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 144 categories in seven forms of media and communication efforts- advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.

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