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Seasonal Anticipation Disorder

The shift is subtle, but it’s there. Something in the angle of sunlight, a particular type of pollen in the air, a breezy coolness at night. It’s the height of August but there’s something whispering like Ned Stark in our ears, “Winter is coming.”

For those of us who work with the ski industry, there’s a practical reason for getting our minds thinking about cold temps and powder days: we have work to do. Season pass promotions begin soon, website transitions need to happen, and ad campaigns are right around the corner. And so we immerse ourselves in winter photography and epic ski videos, all the while wearing shorts and flip-flops (yay for “Super Casual Fridays”) and making plans for a weekend sail on Lake Champlain.

If you’re a winter sports enthusiast, the seasonal dissonance isn’t unwelcome. There’s an excitement to it, like the anticipation of baseball season, a “hope springs eternal” feeling that this ski or snowboard season is going to be a winner. And after last winter, it can only be better, right? Please?

But even if winter is simply your hibernation time – your reading-by-the-fire, your soup-making-bread-baking, buried under the quilt time of year – giving occasional thought to the things you love about the coldest season may help you feel a little less wistful that we are on the waning side of this gem of a Vermont summer. And maybe it’s a healthy nudge to hike, bike, swim, barbecue, farmer’s market, berry pick, and stargaze to the max. That way five months from now, when it’s 15 below and the landscape’s gone grayscale, you’ll have a full well of summer-tinged inspiration when you need it most.

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