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White Papers

What’s the big deal?

You want to know what makes us different from other agencies? Well, it’s pretty simple, really.
We take your business seriously because that is our business. If you look good, we look good. And, when that happens, you tell a few friends and our business grows, too. See, simple!

Gen Y Gender Differences

hmc2, in conjunction with Diagnostics Plus, has undertaken a market research effort in order to become the definitive resource for information on Gen Y’s opinions about—and, in keeping, influence on—travel and tourism decision making. The goal of this proprietary study is to create a knowledge base beyond the recognized industry metrics—a deep dive into the additional influences driving family vacation choices. Additionally, this study looked to review technology’s role in adding dimension to the decision-making process.