Archive for
January, 2008

Gen Y Gender Differences

hmc2, in conjunction with Diagnostics Plus, has undertaken a market research effort in order to become the definitive resource for information on Gen Y’s opinions about—and, in keeping, influence on—travel and tourism decision making. The goal of this proprietary study is to create a knowledge base beyond the recognized industry metrics—a deep dive into the additional influences driving family vacation choices. Additionally, this study looked to review technology’s role in adding dimension to the decision-making process.